The best possible outcome for YOU, of course, is when you can turn your BUYERS into your most productive, profitable SELLERS. (More about this later.)

Here's why…

Reasons 2 and 4 aren't leverage at all. They're an illusion of leverage — the wrong things for the wrong reasons!

How does this apply to most Giveaway events?

For a start, they typically try to get the largest quantities they can, up-front — and ignore quality in the process. So leverage for most contributors is usually lousy. (Great for the promoters, of course, but that's a whole other story.)

So they end up with a contributor base of 100 or 200 or more — and a MOUNTAIN of mediocre, over-exposed, poorly-written, badly presented, low-quality products that hide a tiny handful of quality ones.

Most of the promotion is done by the contributors to their own lists in the hope of siphoning-off members from other contributors' lists. Contributors with smaller lists are at a distinct disadvantage, though, because their position in the product catalogue is determined largely by the size of their lists and the number of people they can get to sign up for the event. You can even lose your place in the event and have your product deleted.

Unless you pay for higher rankings, of course. (So quantity of cash can overcome poor quality products or poor quality promotion and recruiting.)

If that's how most Giveaway events work, the obvious question is… where's the LEVERAGE?

(Hint: Look a bit more closely at the promoters and their "Guru" contributors.)

The Ugly Truth

Sadly, most Giveaway events are PARASITIC in nature. Contributors sign up to leech each others' mailing lists, earn commissions off each others' upgrade fees and earn commissions off each others' back-end sales.

Don't get me wrong — I have no objection to people earning legitimate commissions. Profit is what being in business is about. But, far too often, there's a hard core of regular Giveaway event contributors who toss in a few over-hyped, poor quality products with the expectation that this "sucker bait" will lead them to limitless riches. They hype the event to their lists in order to win prizes and points (for product positioning) and to make commissons off the upgrade fees of those list members who join the Giveaway event as contributors and imitate their "mentors". So you end up with a Giveaway event that's a lot like fishing in a toilet bowl. You'll catch very few fish — just a whole pile of something else entirely!

First, we designed this HIGH-leverage concept specifically to help newcomers to Internet marketing with a brand new RED HOT RUNOUT event every month.

Then we took an axe to the whole notion of online Giveaways!  We got rid of all these usual negatives…

We emphasize quality as cause and quantity as the natural effect. It's the Oyster Principle at work. So we start with numbers that are small. Our contributor base may be as few as 20 or as many as 50 (maximum). But the quality of every one of those products will be outstanding… they're the cream of the crop, not of the usual cream of the cr*p.

Visitors will quickly discover that they don't have to spend hours wading through re-badged or re-jigged PLR products, out-dated software, poorly-written ebooks, etc, to find the proverbial "needle-in-a-haystack"… a worthwhile product.

They'll realize that the same old people and their dud, ugly products simply can't get in the queue, let alone get in the door, as a Red Hot Runout contributor! All contributors are carefully scrutinized, along with their products, so that we offer the best available selection to our subscribers. Only ORIGINAL products are accepted — NO private label rights or master resale rights products qualify for inclusion in a Red Hot Runout event. (We even offer professional appraisal and mentoring to help you fine tune the content and presentation of your giveaway products and back-end products, your product creation strategy, your marketing strategy, your promotional strategy, your sales letter, One-Time Offer and more.)

Your position in our online product catalogue is NOT dependent on how many sign-ups and contributors you introduce, or how much money you pay. All products are randomly rotated on a single page and link directly to your own site, so that you're in control of your own products, One-Time Offers, upsells or downsells, list sign-ups and follow-ups. So you can leverage your ongoing relationship with your visitors — and convert them to enthusiastic BUYERS!

In fact, a Red Hot Runout event has more in common with a really high-leverage strategic marketing alliance or advertising co-operative than with a Giveaway event.

What exactly is a RED HOT RUNOUT event?

It's limited-time promotional event with TWO powerful stimulators to get visitors to take action FAST!

We don't rely on just our contributors to bring in their list members. We promote the event widely to bring in plenty of "new blood" to re-invigorate and re-generate the prospect pool, instead of recirculating the same old, increasingly stagnant lists.

So we use a system of VIRAL promotional strategies that include the most powerful VIRAL marketing tools — like JV and affiliate promotions (that build YOUR affiliate base and leverage YOUR sales, too) and other proven viral techniques.

The month-long event (held every month) involve multiple stages as the concept progresses from week to week, with each stage adding new leverage points to keep the results — VIRAL results! — coming for all participants.

We also use a range of leveraged media strategies, including advertising, PR and lead generation resources.

Be sure to explore our forum, too, to discover the kinds of training, resources and practical tools available to help YOU get the best possible results from your participation in a Red Hot Runout event — soon!

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